PSA: Designing Again

26/04/2011 § Leave a comment

By now, the initial part of making the PSA has been complete. My group and I have designed a group PSA but now it’s each of our turns to put our existent or nonexistent technical skills to use and make our own individual public-service-announcements. The audience that I intend to target this PSA towards is a very wide range. Both genders, of course, are targeted, as both males and females can be homosexual and gay. The style, however, of the PSA that our group created is more targeted toward a younger audience, specifically in High School. During some of our very first discussions at the start of this project, Yurika, Kevin, Shunsuke and I debated whether to make a serious PSA or a funny PSA. We knew that, yes, a serious PSA could manage to get a message into the audience’s hearts if it were directed well and if the actors do a splendid job of being dramatic (and if the music was serious enough). However, we also knew that if a PSA was fun, catchy and easy to follow (enjoyable to watch), and if there was a sudden shift from happy to sad, then the impact of the message would be greater. Thus, during those first conversations, we decided to make a fun PSA that switches into a serious tone at the very end and could therefore make a bigger impact and plant a message into the minds of our audience.

The message we’re trying to get across to our audience is that, overall, discrimination is unacceptable, no matter who the victim is. The catch phrase we came up with is “Being gay is okay!” and even “No hate. Don’t discriminate.” could work in the PSA. This PSA is carefully planned to state the chances of ______ (different chances of doing so-and-so) and ending with the chances of all types of discrimination because of who you are, what you look like, and your sexual preference (which is last). After watching the PSA, we hope that the audience will remember that differences are wonderful and that no one should be berated for where they come from and who they are.

In relation to some of our first research at the beginning of this project, I think my group has kept some of the background information and guiding questions at the back of our heads to guide us during the planning. We’ve been so focused on finishing the PSA exactly according to how we planned it to look. However, we did follow most of what we planned during the very first meetings. For example, we wore purple, we created a PSA exactly how we pictured it that first time, we got people to help us, and we were able to include almost every student in the class (except CA Tung).

How I will actually make this PSA sounds like it’ll be rather simple (it sounds like it will be but will probably be harder than it seems). My group purposely filmed many different kinds of scenes (8 to be exact) with their matching percentages plus the serious percentage scenes (7 to be exact) so that we could have varied and different PSAs. We made a lot of scenes; so much that the PSA would go over one minute if we were to add everything. Therefore, each member of our group is forced to use only a selection of funny scenes, a selection of serious-discrimination-percentage-example scenes but must include the gay-discrimination scene. Some of our chosen scenes might be different or similar but basically, the one constant in all four of our PSAs will be the gay-discrimination-percent scene.

I’ve already chosen a soundtrack to go with the PSA and all I need to do now is choose which scenes I want in the PSA, how to transition each scene, what final message I might want to add at the end of the PSA and record the voiceover to narrate the PSA.

There aren’t a lot of choices I can make in order to have different ways to make the PSA; our group planned the ENTIRE process at the beginning and before we actually started filming. We started from what topic the PSA should be; what kind of PSA (happy/sad); what the story/plot of the PSA would be exactly; how we would film it/where we could get our information/what kind of information; what scenes exactly/where to film/when to film/who would act in each; and to when everything would be finished. Throughout that entire process, we simply figured out that each person would need to make their own voiceover, choose their own music, choose which scenes they want to add in their video and that would provide enough diversity between all four PSAs. Essentially, each of us has to:

  • choose which scenes they want
  • make the voiceover
  • choose their background music
  • fiddle with the transitions/volume/details
  • add any last titles/text-scenes
  • clean up the movie (edit it)

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