Counter Ad [Blog Post #8] — Create Part 5

28/02/2011 § Leave a comment

Part 5 was just a final touch where I made her look even less appealing to anyone who happened to pass by. I opened up the iWarp option again and tried to stretch her face out to a point that she looked fatter or chubbier. I moved her eyebrows and eyes more so that she looked angry, and I played with the shape and length of her mouth. The final looks quite revolting, if I may and the image can speak for itself or it can use the words, too. All in all, the final product (below) is a major change from the original.

Counter Ad [Blog Post #7] — Create Part 4

28/02/2011 § Leave a comment

The last few parts of the editing were easier than the first steps. Everything seen in the picture below took some time but not as much time as all the smudging did. Because all of the space was already free and nothing looked out of place (except, maybe, her face), I could put the text I wanted to. I tried to match the text with the original text and on this version is what I came up with.

[note: I forgot to take a picture of the TEXT-only ad before starting to put the pimples and mess with her teeth]. I used the text tool and realised that each text box was a brand new layer but that was better for me so that I could just select a layer and not mix and match and misplace everything on the same layer.

As for the font, I tried to match the original text as well as I could but made sure to stay with a simple font that stayed WHITE.

I was also able to change the words on the product images on the bottom right of the image. I used the colour-select (pipette icon) again and matched the paintbrush colour to the colour of the bottles. With the paintbrush, I painted over the word “protection” (the original word) and replaced it (with the text tool) with the word ‘LIES’. I was able to colour the words “LIES” by also selecting the colour of the original font with the colour-select tool. It may sound like it was a lot of work but it was almost the easiest part.

As an idea from my brother (and branching from my ‘yellow-the-teeth’ idea), I coloured in one of the girl’s teeth and replaced the colours with her gum and a hole so that it looks like she has a gap in her teeth. It simply made her less attractive.

The pimples were the easiest. On the paint icon, I could choose what kind of paintbrush (solid, with blurs on the side, square, etc.). There was an option for SPARKS and just as an experiment again, I tried it. The results were the yellow spots you see above. I thought they would be a good depiction of how bad the consequences could be if one trusts ads when they don’t need any products for their skin. After scattering the sparks on the Nivea girl’s face, I changed the paintbrush colour back to red and chose a paintbrush that blurred on the edges and proceeded to make spots that would somewhat resemble pimples.

Counter Ad [Blog Post #6] — Create Part 3

28/02/2011 § Leave a comment

The next part of my manipulation of this NIVEA ad was the longest and took the longest. The last two steps that were in my plan were to add pimples first and yellow her teeth and THEN delete and then rewrite the text but I was once again experimenting with my favoured tool, the Smudge tool.

So, I skipped the pimples and yellowing-teeth part of the plan first and moved to the removal of the text. With the smudge, I was able to move colours to fill in the white area that resulted from not ripping the ad out properly (bottom left of the original ad). I was also able to erase the text in the upper left corner. Also, when I was losing track of the right colour and if my girl was starting to look the wrong colour, I had made sure to keep some parts of her skin or some parts of the background untouched. Because I did this, I could use the Colour-Select (the pipette icon that selects a pixel colour for you) and could use the paintbrush to add more of the right colour. From there, I could keep smudging and the result of all my smudging (which took a couple of hours, all in all. Maybe a little over 2 hours) was this:

Counter Ad [Blog Post #5] — Create Part 2

28/02/2011 § Leave a comment

After all my smudging, I backtracked and according to my plan, I was supposed to originally morph her face first. Seeing as I’d left that step out, I did it next. With Gimp, I chose the Filter menu, then the Distort sub-menu and finally the iWarp option. I had to stretch out the window that opened up so that I could see the ad clearly (one can click the “Reset” button to make the image clearer and become less blurry). Afterwards, I messed with the ‘move’ action on the iWarp option. It took some time but I got her mouth to bend down from a smile to a frown and still manage the same shape and look human.

At least she didn’t look happy anymore, and that was my goal.

Counter Ad [Blog Post #4] — Create Part 1

28/02/2011 § Leave a comment

If we start with the original ad and see what the Nivea girl looks like first, we can see the difference between the ORIGINAL and part 1 of my manipulation.

I used GIMP to perform all of my manipulations and edits. I think, throughout the whole manipulation and Create part of this project, I was all the while experimenting with my skills in with the program.

That explains why I skipped immediately to covering the glow on her face. I’d been experimenting with the Smudge tool and began using it to cover the glow on her face; I figured that I should experiment but do something worthwhile at the same time, so I smudged the glow on her forehead. The smudging got to a point that I increased and decreased the diameter of the smudge tool many times to properly smooth her face out and spread the colour out properly.

I also tried to do some improv while smudging her face. Her eyes were the first thing that struck me as ‘beautiful’ when I first saw this ad. I wanted to do something that warped them a little so I darkened her lashes and lengthened them out. However, I don’t think that made her look any uglier and just more beautiful. The result of the smudge tool was this:

Counter Ad [Blog Post #3] — Plan

18/02/2011 § 1 Comment

The software that I currently have in my computer is The Gimp and I may end up using that one, but I’ve been thinking about downloading a trial of Photoshop so that I could have slightly better controls. (In the end, though, I’m pretty sure I will be using Gimp.)

The first thing I’ll do to manipulate the ad is to play with and warp the Nivea girl’s face. If I can do just enough warping, the girl, by the end of step 1, will start looking like she’s in pain, gritting her teeth, and not enjoying the product. I can do this by going to the Filter menu and choose Distort. From the sub-menu that comes from the Distort option, I’ll need to choose iWarp and from there, enlarge the window that pops up to easily manipulate my girl’s face.

Next, I will try to cover the glow on her forehead by either 1) using paintbrush and matching the colours of her skin, or 2) using the smudge tool to blend her skin together and get the best result. I will try the paintbrush option first but the smudge tool should probably fix things up.

Next, I’ll add pimples and make her teeth yellower by using the paintbrush and matching the colours (and creating pimples, but only enough that make her face look realistic).

Finally, to cover the words and then add new ones, I could once again use the paintbrush and smudge around the area to match the new empty space with the background colour and then use the text tool to write the text I want (of course, matching the fonts and colours with the original text as best as I can).

Counter Ad [Blog Post #2] — Design

16/02/2011 § 1 Comment

I’ve brainstormed a few possible ways to alter the Nivea ad. One way could be to ad pimples to the girl’s face or at least blotch it and make it look less flawless. I could do that by adding moles or red spots that indicate acne. (At first I’d have to look up what acne looks like and try to do my best to imitate acne and pimples.) This manipulation could be very effective because it contradicts the whole point of the ad. Nivea’s face-care products target for naturally clear and healthy faces but adding pimples go against that completely.

Another way is to get rid of unrealistic “natural” glow of her face. No real human being ‘glows naturally’ like that. The idea of a glowing pretty face is a commercial idea because I’ve never actually seen a real beautiful person’s face glow. I can do this by adding the right colour of peach to cover up the glow and the effect of doing so would make the Nivea girl look a little less flawless but a lot more realistic.

A third way would be to change the text, for example, where it says “BOOST your skin’s own ability to protect itself from environmental stress and damage,” I could change it to: “BOOST your skin’s inability to protect itself from ineffective commercial products,” or something along those lies. Then, in the smaller text below, I could change “…boosts your skin’s natural ability…” to “…lowers your skin’s natural ability…” and replace all the vitamins with the possible symptoms and side-effects that could happen if someone uses the Nivea product. This is going to be an effective way to manipulate the ad because the text of the ad was the most structured and convincing. If I ruin the core of the ad’s appeal, then the ad wouldn’t be as tempting and convincing.

Finally, as a final attempt to really mess up the advertisement, I can use Photoshop or GIMP (or whatever program I’ll have access to) to manipulate her smile and the look on her face to make her look like she’s in pain or at least bewildered. If I can get the Nivea girl to grit her teeth and mess with the smile in her eyes, too, (open her eyes to be wider), then she’ll look like she’s in pain and not enjoying the Nivea product. This manipulation would represent the mental health part of the product’s effect. When and if a teenage girl uses this product and it doesn’t work, and she starts hating herself for not looking as beautiful as this Nivea girl, then her insides would be in pain and, although outside she would seem happy, inside, she hates herself. Manipulating the Nivea girl’s face would only represent this.

I think the most effective way to depict the ad’s real message would be the manipulation of the Nivea girl’s face. Although it might be a little challenging, pictures speak louder than words and people would understand immediately that the Nivea product is a bad idea. The manipulation of the text could also be one of the more effective manipulations, too.

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